/@JustinVelthoen
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@JustinVelthoen
Director of Product Management - WMS
👋 Hi, I’m Justin—a product leader and systems strategist who believes that business growth doesn’t have to come at the cost of your integrity, energy, or identity.
If you're a purpose-driven entrepreneur, you've probably felt the pressure to scale fast, hustle harder, or fit into someone else’s definition of success. I’ve been there. I’ve led high-performing SaaS teams, modernized legacy WMS platforms, and built customer-first product strategies—but the work I’m most proud of is helping values-aligned business owners grow sustainably, without burnout.
Whether you're navigating your first big offer or trying to turn scattered marketing into a system that works for you, I help you:
I work best with people who care deeply about the communities they serve—queer founders, neurodivergent creatives, mission-driven misfits. If you’re ready to scale without selling out, I’m here for it.
🚀 My background includes: • B2B SaaS Strategy & GTM Execution • Agile Leadership & Product Vision • Marketing Systems for Sustainable Growth • Coaching Inclusive & Ethical Entrepreneurs
Let’s build something honest—and effective—together.
I’m building a space where progressive founders can scale with clarity, systems, and soul. If that’s you, follow along or shoot me a message—I’d love to hear what you’re building.
Lead multiple product teams to create context-driven standards across functionalities to ensure each member has the information they need to perform their role. • Managed up to 11 Product Managers and Product Owners from North America to EMEA. • Oversaw budget planning and initiatives across multiple product lines • Responsible for the 4 primary pillar applications and 8 additional value add applications • Drove a cross-department Product Readiness process to ensure successful product adoption. • Coordinated with multiple product teams in developing AI-driven features, ensuring seamless user experiences and high-impact business outcomes. • Collaborated with data scientists to incorporate machine learning models into existing products, improving predictive analytics and operational efficiency.
Reporting to the Director of Sales and Marketing, I was responsible for managing customers' needs in discovery, showcasing a solution through demos, and scoping the implementation for professional services. My Operations background made me a perfect fit to build out training courses for a new partner program. • Standardize inbound frameworks, intake experience, and implementation protocols to increase customer experience and decrease friction for the QuickBooks and Sage Intacct integrations. • Co-create a "partner program" and training to amplify sales channels and deal flow. We brought six partners to Level 2, two partners to Level 3 for enterprise SaaS sales, and one partner to white-label implementation status. • Developed and executed a redesign of MSA's three websites to create a unique, cohesive customer experience, leveraging the branded platform for all sales assets. • Create a dataflow diagram and video examples of the current architecture to head migration from Windows Mobile to the Android Platform. • Maintain a customer-focused Epic to develop sales wants and needs for a SaaS application and Android application.