Megan Ratcliff

I came to AI enablement through the demand gen side of marketing, spending years running campaigns where the constant pressure was doing more with the same resources. At Dice, I started experimenting with AI as a capacity solution, and what I found was that most marketing teams were stuck running pilots but never building the systematic capability to actually change how work gets done.

So I shifted from practitioner to enabler. Through Clarity & Motion Collective, I help marketing and GTM teams build AI fluency: the judgment to know what to keep human, what to delegate to AI, and how to manage that handoff zone where the best work happens. My approach is human-first because AI doesn't make strategic decisions or understand market nuance, humans do. I focus on building internal capability, not consultant dependency.

I'm here for practical application over theory. Outcomes over org charts. Helping marketing leaders move from execution mode to strategic thinking by systematically integrating AI into how their teams actually work.

Megan Ratcliff is a marketing consultant with deep demand gen roots who now builds AI fluency for GTM teams through Clarity & Motion Collective.

She architects sophisticated AI ecosystems, not just workflows. Her approach starts with intent discovery before execution, routes decisions strategically between human and AI, and includes a custom "AI concierge" she built to navigate her own multi-tool system. She cross-references outputs across platforms, engineers prompts that force verification, and treats every AI output as a draft requiring human judgment.

These capabilities position her to solve the problem most marketing teams are stuck on: moving from scattered AI experiments to systematic capability that actually changes how work gets done.

Her trajectory from practitioner to enabler in eight months suggests someone whose methods are worth studying closely.