Calum Kershaw

I’m an AI & operations consultant focused on helping small teams and service organizations transform messy data and inefficient processes into clear, dependable systems that work — not just look good. With hands-on experience building real dashboards, automation workflows, and operational tooling in live environments, I bridge the gap between AI experimentation and practical impact.

My approach is grounded in solving actual business problems — not theory — and delivering solutions that help teams make faster decisions, reduce manual effort, and get reliable execution. I work with clients to scope projects, define measurable outcomes, and implement systems that stick.

In parallel, I explore AI through creative and systems-based projects, including the design and development of tabletop role-playing game (D&D) systems, tools, and world-building frameworks. Designing game systems has strengthened my understanding of feedback loops, resource constraints, incentives, and emergent behavior—concepts that translate directly to analytics, optimization, and system design. I often use AI tools to prototype mechanics, manage complex rule sets, generate structured content, and test system balance.

Calum Kershaw is an AI and operations consultant with a distinctive edge: he builds systems that actually work in live environments, not just impressive demos. His assessment revealed exceptional capabilities in debugging complex workflows. He synthesizes operational requirements into dependable automation, and he bridges the gap between AI experimentation and measurable business impact for small teams and service organizations.

These skills position him to solve the problems most consultants avoid: transforming messy data and inefficient processes into clear systems that deliver faster decisions and reliable execution. His unusual background designing tabletop RPG systems has sharpened his instincts for feedback loops, resource constraints, and emergent behavior, concepts that translate directly to the operational challenges his clients face.