Jonathan Goodman

I help B2B, HR & Work Tech founders and operators clarify their story, build marketing infrastructure, and reach their buyers.

Strategic marketing leader with over 15 years of experience accelerating growth for B2B Work Tech companies. Proven track record in leading agency teams, launching new solutions, and driving GTM strategy for HR, payroll, benefits, and talent technology providers. Expert in market segmentation, buyer insights, and product positioning, with a passion for helping scale-ups disrupt incumbents. Thrives in collaborative, empowered teams and is energized by bringing vision to life through execution. Seeking to leverage deep sector expertise and analytic strength to drive product marketing and GTM strategy for a high-growth SaaS or services company.