Duncan Hyde AI Cred Profile

I build AI-powered tools that solve real business problems, combining 11 years in ecommerce and digital marketing with hands-on AI development.

I work primarily in Claude Code, building structured agent systems rather than prompting and hoping. Recent projects include Foundry (a meta-system for building, testing, versioning and documenting AI agents), a 6-agent content production system, and a multi-platform personal dashboard with 42+ callable tools across Notion, Strava, Google Calendar and Oura.

I co-founded Hyde Media (ecommerce and digital marketing) and work part-time with ebikeist on digital strategy, SEO and technical tooling. My background is in retail management, moving into ecommerce and now applying that commercial instinct to AI product development.

Portfolio: duncanhyde.com

Duncan Hyde is an AI product builder and digital strategist with 11 years of experience in ecommerce and digital marketing. Co-founder of Hyde Media, he combines deep commercial instinct with strong hands-on AI development capability, building structured systems rather than relying on ad-hoc prompting. Duncan designs multi-agent pipelines with genuine sophistication — his content production system deploys role-specific agents with persistent context, upstream knowledge capture, and orchestrator quality gates, reliably producing measurable output at scale. He created Foundry, a meta-system for specifying, versioning, and documenting AI agents, demonstrating systems-level thinking that most practitioners haven't reached. His approach to failure is architectural: when a hallucinated product spec surfaced in a live pipeline, he rebuilt the system rather than adding a review step. Duncan brings a commercially grounded, build-first mindset to AI integration, and is actively closing the gap between intuitive capability and principled technical understanding.

Duncan Hyde

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